2018/2022 World Cup Bid Book Handover ceremony
Posted Friday, May 14, 2010 by Daylife.com
A ball with Australia's World Cup bid for 2018-2022 advertisement is seen in this March 31, 2010 file photo. Australia's bid for the 2018 and 2022 World Cups has exposed the frailty of soccer's foothold in the country's saturated sports market, where more powerful football codes remain fiercely protective of their fans, broadcast minutes and talent.
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