And Giggs must score - (But this time we can report it!)
Posted Saturday, May 28, 2011 by The Sun
Danger man ... Barcelona's Argentina ace Lionel Messi
ITV - screening the match live along with Sky Sports - expects to trouser £8MILLION in ad revenue, with a 30-second slot costing £200,000. Gate receipts will top £14MILLION - with black market seats being sold for more than £8,000 or up to £20,000 a pair.
A report by sports marketing academic Simon Chadwick at Coventry University calculates that with enhanced media rights, "brand awareness" and other spin-offs, the winners can expect a £110MILLION windfall with even the losers pocketing £63MILLION.
The economy will get a boost too thanks to football parties and barbecues in homes and pubs across the country. London hotel bookings for last night were up 67.8 per cent, said analysts Rubicon.
And bookies expect Brits to stake a staggering £50million. Mr Donohue said: "This game has whipped everyone into a betting frenzy. We've not seen turnover like this for a club match in a long time."
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