Real Madrid set to break away from adidas kit sponsorship?

Posted Wednesday, February 15, 2017 by

Real Madrid set to break away from adidas kit sponsorship?

Real Madrid's all-white kit is synonymous with adidas.

You've got to go back to the 1997/98 season, when Kelme were the sponsors, for the last time the three stripes didn't adorn Madrid's kit.

But Los Blancos are considering ditching adidas in favour of American sportswear giants Under Armour, according to Marca.

Madrid officials reportedly held talks with Under Armour representatives in order to try and reach an agreement which would make Los Blancos' kit the most lucrative in world football.

Adidas have an agreement in place with Madrid which runs through to 2020, but after that the sponsorship is up for grabs, with Nike also maintaining an interest.

Under Armour have made tentative footsteps in the football market and sponsor Spurs in the Premier League.

However they are massive Stateside, sponsoring NBA star Stephen Curry, NFL idol Tom Brady and golf's Jordan Spieth.

The trio are arguably the most marketable people in their respective fields, aside from the likes of LeBron James and Odell Beckham Jr, so the addition of Madrid would be another step towards dominating the market.

But don't feel to sorry for adidas.

After all, they've still got Lionel Messi and Paul Pogba as their marquee players, which isn't a bad duo.

And with Kanye West bringing out Yeezy football boots there's still going to plenty of hype around adidas  releases going forward.

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